scope

Complete overhaul of an actor's portfolio originally created using a website template and outdated Flash technology

approach

1. Inspired by the client’s Dutch heritage and love of art, the entire layout takes the form of a Piet Mondrian cubist painting.
2. Raw images from a recent photoshoot are retouched to create a gallery of headshots with a wide range of looks for casting directors.
3. Edited clips from each demo reel are used as animated thumbnails to increase visual interest and entice users to explore the content further.

result

A one-of-a-kind user interface that undoubtedly breaks the mold while communicating the client’s body of work in a clear, effective way.

scope

A single-page, scrolling website for a small business specializing in real-life dating events for San Francisco singles

approach

1. The memorable moniker for this site — a reference to the need for dating options outside of apps and the internet — conjures thoughts of revolution and serves as the visual inspiration.
2. Instead of typical photographic imagery, original artwork including universally recognized symbols like a clenched fist serve as the foundation for branding. Colors captured from war-era poster art color and heavy, slab font add to the central theme of resistance.
3. E-commerce functionality with the ability to accept payment by credit card, Apple Pay, or Google Wallet is integrated into the site natively for ease of use and a consistent brand experience.

result

One-stop shopping for customers to register and pay for events has cut costs on payment processing while increasing attendance

scope

A redesign of company pitch materials and training workbooks to compliment the recently revamped website design

approach

1. The color palette, fonts, and overall design is consistent with the website to retain a singular brand image.
2. Files are built as easy-to-update templates enabling them to evolve with the client’s business and maximize utility.

result

A cohesive look that stands out from the crowd helping to land more contracts

scope

A pitch that communicates a clear narrative with impactful infographics in less than 48 hours

approach

1. The company's existing palette are simplified to three colors — turquoise, mint, and royal purple — to convey a clear brand image while also drawing attention to key messages.
2. Disparate image assets are unified by a duotone gradient in the same hues alongside newly created infographics to maintain focus and clarity.
3. Consistent, smooth animations help highlight critical data points and create a sense of fluidity.

result

An eye-catching, easy-to-follow presentation with distinctive branding as well as a template package that can be used to quickly create beautiful presentations in the future

scope

A 3-minute video using existing footage to showcase the client’s expertise in corporate storytelling and motivational speaking

approach

1. The use of aqua and green compliments a related sister business owned by the client, but the introduction of white and navy give this new venture its own distinct identity.
2. Existing footage of varying audio and visual quality is edited to highlight the client’s skills and communicate a defined purpose.
3. A clear narrative and value proposition is developed with bold typographical elements overlaid on carefully edited b-roll footage.

result

A memorable pitch that concisely communicates the client’s services and functions as the primary hook to engage customers in further conversation

scope

Develop original content on Instagram for a personal training business

approach

1. A streamlined color palette of navy, light blue, and white results in a unique, easily identifiable look for launching the client’s digital persona.
2. Photos and mantras are edited and developed into graphic artwork to promote the client’s services.
3. Extended instructional videos for IGTV are edited and polished off with branding graphics.

result

A foundation of quality content to kick off the the client’s business on the web